Advertising Lessons from Past Crises Today’s podcast delves into key advertising learnings from the 1990’s Oil Price Shock, SARS, in 2002-2003 and the recent recession from 2008. We talk about the Flanker Strategy and the importance of marketing agility during these unprecedented times. Read more
New IRI CPG Index Tracks Consumer Product Demand During Pandemic IRI, a provider of innovative solutions and services for consumer, retail and media companies, has released the IRI CPG Demand Index, a proprietary metric measuring weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments, categories and retail formats. Leveraging the full…
The Impact of the 2008-09 Recession on the CPG Industry The impact of COVID-19 on the global CPG industry is unprecedented, and the recession it is causing will also be unlike anything we’ve seen. More than 40 million Americans may be furloughed or laid off. Restaurants, cultural institutions, sporting events and non-essential services have been…
Kroger tops 100,000 hirings since COVID-19 emergency declared The Kroger Co. said it has hired more than 100,000 workers over the past eight weeks, the period since President Trump declared coronavirus a national emergency. Read more
