New IRI CPG Index Tracks Consumer Product Demand During Pandemic

IRI, a provider of innovative solutions and services for consumer, retail and media companies, has released the IRI CPG Demand Index, a proprietary metric measuring weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments, categories and retail formats. Leveraging the full power of IRI’s data assets, including daily sales data reported from 12 major chains’ daily point-of-sale and e-commerce transactions nationwide, as well as a fully automated forecasting solution, the IRI CPG Demand Index is poised to be the industry’s standard metric for tracking changes in consumer spending on CPG amid the COVID-19 pandemic and beyond.

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