TikTok brings success for food beverage industry

TikTok brings unexpected success for food, beverage industry The coronavirus pandemic prompted people everywhere to focus on at-home cooking, especially during periods of strict lockdowns. This time spent on foods prepared at home also meant that many social media users were sharing their recipes and other food-related videos on platforms such as TikTok and Instagram.…

Kroger starts Ocado-backed grocery delivery in Florida

Kroger starts Ocado-backed grocery delivery in Florida The Kroger Co. BB #:100073, America’s largest grocery retailer, today announced the opening of the Customer Fulfillment Center (CFC) in Groveland, FL powered by Ocado Group, a world leader in technology for grocery e-commerce. This marks Kroger’s entry into the Florida market with an e-commerce delivery service that…

Patriotic Refillable Bottled Water Benefiting WWP

Patriotic Refillable Bottled Water, Proudly Benefiting Wounded Warrior ProjectPATH, the refillable bottled water brand on a mission to end single-use plastic, debuts its limited-edition Made in the USA bottle ahead of Memorial Day and Fourth of July. Emblazoned with red, white, blue and bald eagles, each patriotic-themed refillable bottled water sold will benefit Wounded Warrior…

Advertising Lessons from Past Crises

Advertising Lessons from Past Crises Today’s podcast delves into key advertising learnings from the 1990’s Oil Price Shock, SARS, in 2002-2003 and the recent recession from 2008. We talk about the Flanker Strategy and the importance of marketing agility during these unprecedented times. Read more